There’s certainly no doubting the fact that Nora Aunor was a major star of the 1970s, with a string of box-office hits behind her and a legion of die-hard fans. She also had a distinctive star image of an unconventional woman. I’ve often asked myself if we neglected to fully recognize the extent to which Aunor’s celebrity beyond her film roles provided her fans with greater access to her personality. And so the time has come to revisit this question by considering Nora Aunor not only as an actor and a star but also as a celebrity. Looking at the final decade of Aunor’s career certainly reveals that she was a major celebrity consistently profiled in the press, magazines, on television and social media. Now I’m wondering if celebrity was a major facet of her work as a star at a much earlier stage of her career. It’s something that I need to pay more attention to. Aunor gained a considerable amount of publicity and sympathy among moviegoers and movie magazine readers, significantly raising her profile.Throughout her film career, Nora Aunor was to draw repeatedly on many of the expressive techniques most often seen in the way she concentrates her performance specifically on the movements and tensions of her shoulders, torso, hips and arms. Aunor in 'Merika (1984) demonstrates her greater finesse and subtlety but also her greater reliance upon the technology of cinema. The camera’s ability to register and project minute movements and expressions is used to maximum effect here. What has gone is the attempt to project thoughts and feeling via elaborate physical action. It is not that she ceases to use physical movement to express her character’s every thought and feeling but rather that muscle tension and tiny movements of eyes and fingers convey as much (indeed more than) an arm thrown out from the body or a writhing torso, all of which are registered and revealed by the camera. Under restraint, Aunor produced a much finer and more affective screen performance in 'Merika. Aunor had proven herself not only capable of quiet restraint on the big screen but also of sparkling, ironic and witty comic playing in order to secure what is called a "smash hit comedy." However, she would attain the very highest levels of stardom and praise for her performances in a string of heavy duty dramas widely referred to as “melodrama." As one of the country’s biggest stars, Aunor is regularly featured in movie magazines, often appearing on the covers, but also featured in photo-spreads and appeared in advertisements for products such as Coca-Cola and Pepsi, and Dial soap. Her marital breakdowns were regularly cited in the papers, and there were sometimes intimations of relationships with co-stars.
Television certainly proved more lucrative for her, with many of the fans that had flocked to see her movies watching her on the small screen in their homes in episodes of the weekly drama anthology, Ang Makulay na Daigdig ni Nora and her Sunday evening variety show, Superstar. Yet Aunor was struck down by ill health in 2022. Little regard was given to the effects that it might have on Aunor’s now precarious health, career and image. In fact, it couldn’t have been better calculated to jeopardize her recovery and destroy what remained of her career and public persona. Yet, once again, Aunor revealed a remarkable resilience and rather than withdraw from public view, she took whatever work was available to her, often in the full glare of the celebrity spotlight. Earlier the same year, Aunor completed work on one of her most remarkable films, Adolfo Alix's Kontrabida. This touching portrait would have made a fitting end to Aunor's illustrious film career. Aunor and her films have shown no sign of being forgotten. Nora Aunor is remembered as a great actor, an independent spirit and a gay icon. This is partly because she was a huge star and a remarkable actor but also because she maintained her celebrity profile during the troughs of her film career. Although she earned a place in film history during her lifetime, she repeatedly insisted on maintaining her cultural visibility by whatever means she could. Aunor's long and distinguished career demonstrates many of the classic hallmarks of film stardom: the rise to success and the fall from glory; the peaks and the troughs; the adjustments to accommodate age and changes in the nature of the Philippine film industry. Aunor's career illustrates the restrictions of the contract system, while her career delineates the consequences of the break-up of the studio system and the shift undertaken by stars as they were transformed from studio-owned and controlled properties to freelance agents responsible for their own choices and publicity. Her career after 1973, provides a case study for how studio stars survived in the post-studio era by appealing predominantly to marginalized audiences, while continuing to move between mainstream and more marginal productions. Meanwhile, her posthumous career is instructive in terms of how and why some stars are remembered while others are forgotten. At this moment in time, it looks very unlikely that Nora Aunor will ever be forgotten. For there is so much to remember and admire about this woman who subsequently became one of the greatest screen performers and one of the most respected celebrities. It can certainly be claimed that she is one of the most fascinating and accomplished women to have lived and worked on this planet. In short, her’s is a great story that deserves to be told and told again. As I’m sure it will.
REQUIESCAT IN PACE…
NORA AUNOR
May 21, 1953 - April 16, 2025
