|Metro Manila Film Festival|
1. Themes that portray positive realities without exploiting misery, desperation and the negative values that find no redemption.
2. Themes that seek to establish the Filipino identity of strength, perseverance and triumph over odds.
3. New and relatively unorthodox themes that will find universal appeal regardless of race, creed or religion.
4. Themes that depict the rewards of struggle for betterment of life.
A fair look at the Festival, then involves not only art but also commerce. It promotes local movies, selling them not only as good artistic films, but as commercially viable films. The phenomenal box office success of films such as Brutal and Kisapmata which have no stars, hardly any sex or even action made lots of money primarily because they won awards for their artistic merits. In short, one way to make a film sell is to make a good film. Without any doubt, it is the Metro Manila Film Festival that has placed local movies on the cinema map.